Since I started blogging two and a half years ago I’ve been inundated with emails from PRs ranging from the sublime to the ridiculous and in some cases, very cheeky.
There are lots of fantastic PRs out there who know how to approach bloggers and I work with them all the time. This post is not aimed at them.
For the rest, here are some pointers:
1. I will only recommend things my family and I enjoy/believe in/like, and the only way we know that is if we try them/experience them/go to see them (and I don’t have time to return samples). The nature of blogging means it is a personal thing, not a third-hand experience.
2. My blog space is not free space for you to take over and promote your client. Blog posts take time and effort to write, and I really do think about what I put on my blog.
3. I won’t promote competitions for your client unless you have incentivised me to do so.
4. I’m fussy. I like writing about travel, entertainment and beauty. Washing-up liquid and vaginal-tightening cones, not so much.
5. I have verbal diarrhoea, and I never run out of things to write about. So no, I don’t want a guest post from you pushing your client’s product, and no, I don’t care that it’s ‘free content’. I don’t need ‘free content’, because I’ve always got something to say.
6. I choose the brands, events and organisations I want to be an ambassador for very carefully, because I feel a connection to them in some way.
7. If I have space, I will try to blog about your charity campaign. But I’m not a listings site. Nor am I a newspaper, so please don’t ask me to blog about events after they’ve actually happened if you didn’t invite me to attend them in the first place. It’s more than a little insulting *sniffs*.
8. I’m not joking about the bar of chocolate. Well, maybe a little.
*Bloggers – what would you add?