Another TV ad that makes me cry – how about you?

May 15, 2012

It’s been a while since a TV ad made me cry – the last one was I think the Thomson Holidays one about time. I thought last Christmas’s John Lewis ad was shamelessly manipulative.

But this one from Volkswagen really moves me – I guess because it’s a reminder of how quickly our children grow up. Have a watch and let me know what you think. It is, in my opinion, quite brilliant *sniffs*.

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  • Michelle May 17, 2012 at 12:30 pm

    Oh yes, that’s a Kleenex one alright. Exactly the same as Jennifer’s thoughts on the girl wearing the Dad’s jumper – I can remember doing that exact same thing.
    Of course what they don’t show is them having a party after she’s gone, turning her room into an office and them being able to bugger off on holiday whenever they want!

  • Jennifer Howze May 17, 2012 at 10:47 am

    Yeah, at 0:17 I started welling up and by the end here comes the juice.

    I think the bit that touches me most is the dad and young girl in the forest where she’s wearing his jumper – feels like a down to earth touch.

    These type of ads are in vogue, and there’s a reason why – they’re touching and they work.

  • Super Amazing Mum May 16, 2012 at 10:05 pm

    oh dear – *sniff* *sniff*

  • catherine @mummylion May 15, 2012 at 11:15 pm

    my son is only two and i’ve still got tears in my eyes!

  • Lisa Cooney May 15, 2012 at 7:03 pm

    made me cry too! Such a wimp!

  • Annette May 15, 2012 at 6:54 pm

    yes, very well put together and definitely a heart tugger

  • fayc May 15, 2012 at 4:10 pm

    yup, it made me cry

    thanks! sniff

  • HerMelness Speaks May 15, 2012 at 4:10 pm

    This moved me more than the John Lewis advertisement, especially since I have been the lone parent recently greeting the ‘young man at the door’. I liked the realism of it and didn’t feel manipulated…even if I was being. Very effective and one I haven’t seen yet.

  • Jordan May 15, 2012 at 1:55 pm

    Uh-huh….. *sniffs*

  • Laura May 15, 2012 at 10:44 am

    Ah, that’s lovely.

  • Emily May 15, 2012 at 9:14 am

    Oh I must be your advert opposite! I welled up at John Lewis and got annoyed by Thomson!

  • claire May 15, 2012 at 8:42 am

    Have you seen the Quality Solicitors advert? Its harrowing. Harrowing I tell you. You think its going to be for a charity or something to do with the themes in it. They want us all depressed and weeping into our gin.

  • Ramblings Of A Suburban Mummy May 15, 2012 at 8:41 am

    Aaargh, haven’t seen that yet and now I’m tearing up and cuddling my two just a little bit tighter this morning in case they grow up that quickly!

  • Margot May 15, 2012 at 8:41 am

    It doesn’t leave me cold, but I am slightly weary of adverts showing the passing of time. There are only so many ways to show a child growing up and I am confused as to who is selling me what. One knows where one is with a meercat!

  • Kat May 15, 2012 at 8:37 am

    Ok, now I’m a big weeping mess first thing in the morning. I haven’t seen that advert yet. It really is quite brilliant.