There’s always an element of risk attached to leaving something successful to go it alone. When I decided to launch this blog, I really wanted the freedom of writing something that belonged completely to me, but obviously I also wanted people to read it.
Well I’m delighted to say that since launching in April, I’m getting page views that are comparable with what I was getting previously. Engagement is good, people are returning to read what I’ve written. Some days are better than others, but I’m not remotely bothered by that, because I no longer feel under pressure to blog. I blog what I want, when I want, and I’m very happy.
In magazines and newspapers, there’s a saying: ‘no editor is bigger than the publication.’ In other words, if an editor leaves, then sales may dip for a bit but ultimately, if the product, the brand and the USP is strong enough to survive, they’ll regain circulation pretty quickly.
In blogging, I’d say the opposite is true – and that’s because ultimately blogging is such a personal thing. I think that it’s the blogger, not the blog that matters. I can say categorically that if any of my closest blogging friends – they know who they are – or any other bloggers I read regularly were to launch new blogs, or rebrand, change their name, whatever – I would follow them to their new domain.
So what do you think – is it the blogger, or the blog that matters? I’d love to hear your views.