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Forget the John Lewis Christmas ad. THIS ad just made me cry.

It’s that time of year when Christmas ads are all over the TV. I saw a lot of people tweeting about the John Lewis ad but tbh I have the same issue with the new one as I did with last year’s – it feels very contrived, and the snowman’s face is really very odd and frankly, a little creepy.

Much better, IMHO, is the M&S ad. It’s not just that it shows diversity. It’s the look of sheer delight on the face of one little boy. I defy you to watch it and not be moved by the expression on the face of Seb White, who is four and has Down’s Syndrome. I’m crying buckets here.

  1. Swazi November 12, 2012

    I agree with you – he’s such a gorgeous little lad and his being part of the ad with no fuss or fanfare is great (if long overdue)

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