It’s that time of year when Christmas ads are all over the TV. I saw a lot of people tweeting about the John Lewis ad but tbh I have the same issue with the new one as I did with last year’s – it feels very contrived, and the snowman’s face is really very odd and frankly, a little creepy.
Much better, IMHO, is the M&S ad. It’s not just that it shows diversity. It’s the look of sheer delight on the face of one little boy. I defy you to watch it and not be moved by the expression on the face of Seb White, who is four and has Down’s Syndrome. I’m crying buckets here.