We’re into blogging awards season again, which like the BAFTAs and the Oscars is now an annual event, albeit without the designer gowns. There has been a spate of begging ‘vote for me’ tweets on Twitter, and this week, when nominations open for the Brit Mums awards, there will be even more.
Oh and mea culpa, because just like anyone else, I love getting a nice award, or a nomination, or being shortlisted. Being recognised and acknowledged. But do these awards really matter?
If I think about the opportunities I’ve been given over the past few years, I can honestly say that no one has ever said to me ‘ooh, and you were a finalist in blah blah, weren’t you?’ No one has ever said ‘And weren’t you shortlisted for this?’ Has it made any difference to the opportunities I’ve been given, or to my page views? Somehow I doubt it.
I’m not trying to denigrate the achievement of anyone who HAS won an award. But the thing about awards is that, like anything else, you have to get them in perspective. They are a Nice To Have rather than a Must Have. Brands will continue to work with you whether you win, or you don’t win, whether you’re nominated, or not. Your readers will continue to flock to your blog because of your content, rather than any badges you’re displaying in your sidebar. I am sure if I asked anyone who HAS won an award whether it’s changed their life, they’d probably say not. Just a hunch.
Of course it’s lovely to be recognised, to see your name in virtual lights, but if you don’t, it doesn’t matter. Ultimately these awards are often (not always) about garnering enough votes for the nominations stage anyway, and that can very often come down to how much noise you make on Twitter. And as someone who can be VERY noisy on Twitter I will of course be making a lot of noise this week 😉